Part of Lesson Plan: SWOT Analysis

Activity Overview / Details

Students would use text book (The McGraw-Hill Marketing Essentials 2006 ISBN 0-07-861257-8)

In section 2.1 gives a written version of what a SWOT is and breaks it down for the students. The instructor would show a power point with each acronym given. 

Have each group read through the SWOT and determine if their business has anything similar to the company that they are reviewing.

Then one student from each group will then read their findings from the company and point out if anything would work in their SWOT.