Part of Unit: Promotion
Lesson Plan Overview / Details
Students create MAP Marketing Communications Message organizers and summaries for their own projects, products or businesses based on their understanding and practice in the first lesson MAP lesson.
This lesson is the 2nd of 2 lessons.
Lesson 1- MAP Marketing Communications Messages teaches the
concept of message MAPs.
Lesson 2- Student MAP Marketing Communications messages guides students in creating a MAP for their own product or business project.
- Create MAPs and summaries
- 60 Minutes
California Career and Technical Education Standards
- AME.C.C3.2 Understand basic marketing principles and the use of promotional materials, such...
- MSS.B.B4.2 Know the components of a promotional plan (e.g., advertising, public relations, ...
- MSS.D.D3.4 Use sales information to guide business activities.
California Academic Content Standards (Reinforced)
- ELA.11-12.LS.AEOMC.1.14 Analyze the techniques used in media messages for a particular audience and eval...
- ELA.11-12.W.RT.1.7 Use systematic strategies to organize and record information (e.g., anecdotal sc...2
English Language Development Standards
Secretary's Commission on Achieving Necessary Skills (SCANS)
Objectives and Goals
- Create a MAP Marketing Communications Message graphic organizer to identify and assess the components of professional marketing material
- Write a one paragraph summary of professional material from MAP notes.
- Create a MAP Marketing Communications Message graphic organizer to identify and assess the components of student marketing material.
- Write a one paragraph summary of student material from MAP notes.
- Present final student work in teams.
Activities in this Lesson
- MAP the pros - Hooks / Set
Teacher— hand back student work with assessments.
Review student work, reinforce previous MAP lesson concepts.
Introduce new lesson—Create a MAP and summary for your own project, product or business.
Look at professional marketing communications materials.
Show print ads and any other medium such as outdoor, direct mail, web so that students see the concept applied across mediums.
Look at the web site of 25 memorable ads.
- top 25-ads [ Go to Site ] Memorable ads from the last 25 years.
- Your MAP - Group Work
Students work in business teams or small groups.
MAP and summarize, in one paragraph, another ad in any medium. Choose very different products from the ones you have already mapped. One MAP and summary per group for professional material and one MAP and summary for student project, product or business.
Teacher provides magazines for students to cut ads from and/or allow them to work from the web site of television commercials.
- Refine - Check Understanding
Students present their MAPs and summaries of the professional ad and their personal project MAP to one other business team or small group. Teacher observes each team's presentation.
Students evaluate each other on rubrics.
Students make improvements based on feedback.
- Show off - Closure
Student groups/teams present their own MAP and summary to the entire class.
Teacher guides class in filling out rubric for each team. One rubric for each team.
Teams divide points among team members based on each members contribution to the overall effort and results.
- Assessment Types:
Teacher fills out rubric after guiding class through evaluation. Teacher gives rubrics to teams. Teams divide points based on individual contributions to efforts and results. Teams must agree on division of points, initial rubric and turn in for grade.
- MAP Presentation rubric [ Download ]