Marketing Model
Units:
- Orientation
- Career Research
- Employment Portfolio
- Interpersonal Communications and Leadership Skills
- The World of Marketing
- Selling
- Promotion
- Business and Society
- Distribution
- Skills for Marketing
- Pricing
- Marketing Information Management
- Product and Service Management
- Financial Services
- Financial Literacy / Marketing and Money
- Lesson Opener 1 - Managing limited resources
- Vocabulary Part 1 - Personal Budget
- Using Personal Log/Expense Report/Budget Template
- Walk about
- Lesson Opener 2 - Credit Suisse
- Cornel Notes Openers - Marketing Matter
- Vocabulary Part 2 - Marketing and Money
- Cornel Notes - Marketing and Money
- Team work Project - Breakdown of Expenses
- Projects - Marketing and Money
- Questions - Marketing Social Responsibility
- Check Understanding of Lesson - Marketing and Money
- Financial Literacy / Marketing and Money
- Economics
- Political and Economic Analysis
- Marketing Begins with Economics
- Lesson Opener - Morgan Stanley
- Thinking Map Vocabulary - Marketing and Economics
- Cornel Notes Openers - Marketing and Economics
- Cornel Notes - Marketing and Economics
- Team work Project - Buisness Competition
- Projects - Marketing and Economics
- Questions - Marketing and Economics
- Check Understanding of Lesson - Marketing and Economics
- Business Ethics and Social Responsibilities
- Will a decision making process help?
- Walking in Someone Else's Shoes
- Marketing-Socially Responsive
- Lesson Opener - Waste Management
- Lesson Opener - Key Concepts
- Vocabulary - Marketing Social Responsibility
- Thinking Map - Class Discussion/Notes
- Projects - Marketing Social Responsibility
- Teamwork Project - Marketing Social Responsibility
- Questions - Marketing Social Responsibility
- Check Understanding of Lesson - Marketing Social Responsibility
- Information Technologies
- Human Resource Essentials
- Public Speaking
Tags
Activity Originally Created By:
Kathy Oliveira
2. Lecture on Human Resource Risks
Part of Lesson Plan: Business Risks include Human Resource Management
Activity Overview / Details
Teacher asks for group discussion: "Does the following real-life scenario qualify as an employee risk? Why?"
· Members of management at the energy trading giant Enron Corporation and its accounting firm, Arthur Andersen LLP, used questionable accounting techniques that inflated profits and hid losses. These fraudulent practices resulted in the company declaring bankruptcy in 2001 – which was, at that time, the largest bankruptcy in U.S. history. Thousands of Enron employees lost their jobs, and many people lost savings they had invested in Enron stock. In addition, Arthur Andersen LLP, previously one of the top five accounting firms in the United States, lost its auditing license and sold its assets to competitors. (P 721, Marketing Essentials, McGraw Hill, Glencoe 2009)
Teacher asks for group discussion: "Has anyone in class ever suffered from food poisoning after eating in a restaurant?"
Failing to properly cook or handle food can lead to customers becoming ill or hospitalized. To reduce risks of this type, many companies have instituted safety programs that stress the importance of proper food handling.




