Part of Lesson Plan: Marketing Information-Decision making

Activity Overview / Details

Greet students and ask for a show of hands for the following questions.

1. How many of you brushed your teeth this morning? Show of hands. Most of you… we hope.
2. Did this decision require much thinking on your part? Show hands, yes, had to think about it? No, no brainer?
3. How many of you got to school using the same transportation as usual?
4. Did this decision require much thinking? Yes? No?
5. How many of you picked out an outfit to wear today?
6. Did this require some thinking? Yes? No? Why did it require more thinking than brushing your teeth? What additional information did you need to help you make the decision? Was the outfit clean? Did you have all the components? Was it weather appropriate? Did you wear it yesterday? Might your best friend wear the same thing? Is it right for what you are doing after school? Other considerations?

Some decisions are routine and don’t take much thought. Some decisions are unique and require some thought and additional information. For example, you have identified additional information you needed in order to make a decision about your clothes. Class discussion leads to deciding what information they need for this particular decision, how to gather it, analyze it and make a unique decision based on the information. 

Business managers make routine and unique decisions also. Let's explore decision-making options for people and businesses.