Tags

Activity Industry Sector
Marketing, Sales, and Service

Activity Originally Created By: Pam Falke-Krueger

Case study

Part of Lesson Plan: Marketing Research Plan

Activity Overview / Details

Let's work on a case together. 

A group of students would like to start a coffee shop on their high school campus. 

First step. 
Define the problem. 
What do we NEED to know?
Students brainstorm, teacher writes ideas on board. 
 
Second step.
Analyze the situation. How will we collect the data to solve the problem(s)?
Students brainstorm, teacher writes ideas on board or overhead