Marketing Model
Units:
- Orientation
- Career Research
- Employment Portfolio
- Interpersonal Communications and Leadership Skills
- The World of Marketing
- Selling
- Promotion
- Business and Society
- Distribution
- Skills for Marketing
- Pricing
- Marketing Information Management
- Product and Service Management
- Financial Services
- Financial Literacy / Marketing and Money
- Lesson Opener 1 - Managing limited resources
- Vocabulary Part 1 - Personal Budget
- Using Personal Log/Expense Report/Budget Template
- Walk about
- Lesson Opener 2 - Credit Suisse
- Cornel Notes Openers - Marketing Matter
- Vocabulary Part 2 - Marketing and Money
- Cornel Notes - Marketing and Money
- Team work Project - Breakdown of Expenses
- Projects - Marketing and Money
- Questions - Marketing Social Responsibility
- Check Understanding of Lesson - Marketing and Money
- Financial Literacy / Marketing and Money
- Economics
- Political and Economic Analysis
- Marketing Begins with Economics
- Lesson Opener - Morgan Stanley
- Thinking Map Vocabulary - Marketing and Economics
- Cornel Notes Openers - Marketing and Economics
- Cornel Notes - Marketing and Economics
- Team work Project - Buisness Competition
- Projects - Marketing and Economics
- Questions - Marketing and Economics
- Check Understanding of Lesson - Marketing and Economics
- Business Ethics and Social Responsibilities
- Will a decision making process help?
- Walking in Someone Else's Shoes
- Marketing-Socially Responsive
- Lesson Opener - Waste Management
- Lesson Opener - Key Concepts
- Vocabulary - Marketing Social Responsibility
- Thinking Map - Class Discussion/Notes
- Projects - Marketing Social Responsibility
- Teamwork Project - Marketing Social Responsibility
- Questions - Marketing Social Responsibility
- Check Understanding of Lesson - Marketing Social Responsibility
- Information Technologies
- Human Resource Essentials
- Public Speaking
Tags
Activity Industry Sector
Marketing, Sales, and Service
Activity Originally Created By:
Pam Falke-Krueger
Case study
Part of Lesson Plan: Marketing Research Plan
Activity Overview / Details
Let's work on a case together.
A group of students would like to start a coffee shop on their high school campus.
First step.
Define the problem.
What do we NEED to know?
Students brainstorm, teacher writes ideas
on board.
Second step.
Analyze the situation. How will we collect
the data to solve the problem(s)?
Students brainstorm, teacher writes ideas on board or overhead
Students brainstorm, teacher writes ideas on board or overhead




