Part of Lesson Plan: Advertising and Its Affects on Consumer Decision Making

Activity Overview / Details

After all students have shared their selected ads and class discussion has ended, divide the class into groups of 4 students.  Tell the groups that they are going to create an advertising campaign for a product of their choice.  Break students into groups of 4 and give them 5 minutes to determine the product for which they will create the advertisement.  At the end of 5 minutes, ask each group to write down their product and the names of all group members and turn it in to you.

Tell the class that they will use the 8 Steps to Effective Advertising to create their advertisement campaign. 

Each group will develop their advertisement and present it to the class.  Multi media is encouraged:  Powerpoint, video, camera, tape recording, etc.  (Review the different advertising mediums throughout the class.) Students will be evaluated by the other groups as well as the teacher during the final presentation.  

The group with the highest overall score after presentations will receive 10 extra credit points in addition to the points for the assignment.

Show the Advertising Techniques for Small Business video to expand the thinking of students as they begin the project.