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Activity Originally Created By: Debbie Garcia

Testing Results

Part of Lesson Plan: Powerful Promotional Plan

Activity Overview / Details

Students meet back in their groups to discuss the following questions about the promotional plan and promotional mix.  They will share/ "test" their results.

Provide the following questions for students to discuss.  Inform the groups that one person must record the group answers and one person will be a spokesperson to share the group answers. 

Allow 10 minutes to wrap up the lesson with this assessment of student knowledge.

QUESTIONS:

  1. What are the six common types of advertising?
  2. What "ingredients" would your group use to promote a box of cake mix?  Explain your answer. 
  3. List two (2) words or concepts about the box of cake mix that you think would help persuade customers or grab their attention, if you were writing promotional material.