Lesson Plan Originally Created By:
Michael Schurig
Management Skills
Part of Unit: Skills for Marketing
Lesson Plan Overview / Details
The key personal traits, interpersonal skills, and elements of teamwork that facilitate job success.
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Textbook: Marketing Essentials.Glencoe -McGraw
Hill. Copyright 2006, Woodland Hills, CA
Lesson Time
- 2 Blocks
- 200 Minutes
Standards
California Career and Technical Education Standards
- MSS.D.D2.1 Understand the utility of strategic planning (including setting goals and planni...
- MSS.D.D2.2 Know methods of motivating and evaluating sales staff.
- MSS.FS.5.3 Use critical thinking skills to make informed decisions and solve problems.
- MSS.FS.9.1 Understand the characteristics and benefits of teamwork, leadership, and citizen...
- MSS.FS.9.3 Understand how to organize and structure work individually and in teams for effe...
- MSS.FS.9.4 Know multiple approaches to conflict resolution and their appropriateness for a ...
- MSS.FS.9.5 Understand how to interact with others in ways that demonstrate respect for indi...
Objectives and Goals
- Students will be able to:• Identify how horizontally organized companies differ from traditionally organized companies• List the three levels of management• Recognize how a self-managing team functions• List the three functions of management• Describe the management techniques used by effective managers• Explain how to motivate employees through a system of rewards
- Textbook: Marketing Essentials.Glencoe -McGraw Hill. Copyright 2006, Woodland Hills, CA
Activities in this Lesson
- Chapter 11 Transition - Hooks / Set
- Teacher will break students up into three groups:
- Group 1: ½ of the class
- Group 2: ¼ of the class
- Group 3: ¼ of the class
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Instructions to the groups:
- Each group is to design and describe to the class a new school flag
- You have 10 minutes!
- GO!
- Each group will present their flag idea to the class
- Questions to answer:
- Were specific people assigned to certain tasks?
- Was there an overseer or leader to take charge of the group?
- Did anyone talk to the other groups?
- Evaluate how the group size played a part in the group progress.
Show Video from “Office Space”
- Chapter 11 Lecture Note Guide.doc [ Download ] null
- Office Space - Official Trailer.wmv [ Watch Video ] [ Download Original Video ] null
- Teacher will break students up into three groups:
- Chapter 11 PowerPoint - Lecture
Pass out note-taking guide, for students to fill out while we go through the lesson and PowerPoint. This leaves time to discuss different points throughout the lecture.
- Business & Marketing Chapter 11.ppt [ Download ] null
- Lecture and Modeling - Demo / Modeling
Demonstrated through the PowerPoint and discussion.
Students will be completing note-taking guide as we go through the PowerPoint presentation.
Relate past experience with Bicycle Village.
30 years experience with management
- End of Section Questions - Check Understanding
Students will complete the section questions, and we will review them in class.
- Independent Work - Other
Students will answer the end of chapter questions:
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Textbook:
- Page 251, 14 – 19
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Workbook:
- Page 89 – 90
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Save in your folder as:
Marketing-CW-11-filastname
Due at the end of class.
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Textbook:
- Activity #6 - Closure
Chapter 11 Activity Packet:
- Reading Activity
- Internet Activity
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Business Letter Assignment:
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Write a Complaint Letter:
- To a company of your choice
- Regarding an issue of your choice:
- Bad service
- Bad or defective product
- Save as: Complaint-Letter-filastname
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Write a Response Letter:
- Represent the company you wrote to
- Respond properly to the issue to solve it
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Write a Complaint Letter:
Save as: Response Letter-filastname
- Marketing Ch-11 Activity Packet.pdf [ Download ] null
- Activity #7 - Assessment
Complete Chapter 11 Quiz
Included in the Chapter 11 Packet
- Textbook - Other
Marketing Essentials.Glencoe McGraw Hill. Copyright 2006, Woodland Hills, CA
