Video Production Model

Units:

Tags

Unit Industry Sector
Arts, Media & Entertainment

Unit Originally Created By: Antonio Manriquez

Commercial, PSA, & Promo Video

Part of Course: Video Production Model

Unit Overview / Details

Students are introduced to the conventions and styles of commercial, public service announcement (PSA) and promotional videos.

Instructional Hours

Lab/Classroom
7 Class Periods

Standards

Content / Concepts

  • Public Service Announcements - examples and definition
  • Persuasive devices
  • PSA Assignment

Lessons in this Unit

  • Propaganda and Persuasion or influencing friends and convincing strangers

    This lesson will introduce students to persuasion and propaganda techniques used in PSAs and commercials.

    Classroom
    90 - 100 Minutes
  • Producing the PSA

    Students will evaluate, understand, and demonstrate the planning and production of a successful public service announcement. 

    Ready, Aim
    1 Day
    Fire
    1 Day
  • Cultural Advertising: Coca Cola Ad Production and Research

    This lesson takes the student through the process of studying the principles of advertising including Aristotle’s triad of persuasion and finally performing market research for a country other than the United States.They will create an advertisement for Coca Cola within that country.

    Day One
    55 Minutes
    Day Two
    55 Minutes