Marketing Model
Units:
- Orientation
- Career Research
- Employment Portfolio
- Interpersonal Communications and Leadership Skills
- The World of Marketing
- Selling
- Promotion
- Business and Society
- Distribution
- Skills for Marketing
- Pricing
- Marketing Information Management
- Product and Service Management
- Financial Services
- Financial Literacy / Marketing and Money
- Lesson Opener 1 - Managing limited resources
- Vocabulary Part 1 - Personal Budget
- Using Personal Log/Expense Report/Budget Template
- Walk about
- Lesson Opener 2 - Credit Suisse
- Cornel Notes Openers - Marketing Matter
- Vocabulary Part 2 - Marketing and Money
- Cornel Notes - Marketing and Money
- Team work Project - Breakdown of Expenses
- Projects - Marketing and Money
- Questions - Marketing Social Responsibility
- Check Understanding of Lesson - Marketing and Money
- Financial Literacy / Marketing and Money
- Economics
- Political and Economic Analysis
- Marketing Begins with Economics
- Lesson Opener - Morgan Stanley
- Thinking Map Vocabulary - Marketing and Economics
- Cornel Notes Openers - Marketing and Economics
- Cornel Notes - Marketing and Economics
- Team work Project - Buisness Competition
- Projects - Marketing and Economics
- Questions - Marketing and Economics
- Check Understanding of Lesson - Marketing and Economics
- Business Ethics and Social Responsibilities
- Will a decision making process help?
- Walking in Someone Else's Shoes
- Marketing-Socially Responsive
- Lesson Opener - Waste Management
- Lesson Opener - Key Concepts
- Vocabulary - Marketing Social Responsibility
- Thinking Map - Class Discussion/Notes
- Projects - Marketing Social Responsibility
- Teamwork Project - Marketing Social Responsibility
- Questions - Marketing Social Responsibility
- Check Understanding of Lesson - Marketing Social Responsibility
- Information Technologies
- Human Resource Essentials
- Public Speaking
Tags
Activity Industry Sector
Marketing, Sales, and Service
Activity Originally Created By:
Irene Perez
Activity #2
Part of Lesson Plan: My Candy's Better Than Yours!
Activity Overview / Details
Place students into groups of 2 or 3. Give each group one wrapped candy of different varieties.
- Teacher asks: List what catches their eye about the
packaging:
ex. Color, words, shapes. - Teacher asks: What age group is the candy trying to sell to?
ex. old, young, under 5, between 18-25, over 50 - Teacher asks: Is there a specific geographical area, income, or gender the candy is trying to sell to?
- Then the teacher asks the students to unwrap the candy:
Teacher asks: Describe what they like about the candy itself:
Example: taste, texture, smell, feel, shape.
Then explain that this is what is called a target market.
Explain that some of the examples they gave are exactly what advertisers are looking for in order to sell their products. Then explain that at the end of this lesson, they will be creating a candy bar that will be sold to the rest of the class in a commercial.
