Part of Unit: Careers in Photography
Lesson Plan Overview / Details
Students will be introduced to the exciting industry of advertisement. This lesson will introduce students to the advertisement industry and show the different types of advertisement used today with emphasis on print ads. Following a powerpoint presentation, students will find two examples of print ads in magazines then share these ads with the class.
In lesson #2 teacher will give further examples of print ads and introducing an actual project. Student will then chose a product of their choice and design and create a print ad for it using photography and Photoshop.
- Lesson Time
- 60 - 80 Minutes
California Academic Content Standards (Reinforced)
- ELA.11-12.LS.C.1.1 Recognize strategies used by the media to inform, persuade, entertain, and trans...
- VA.9-12 (proficient).CE.SPMT.2.3 Develop and refine skill in the manipulation of digital imagery (either still or...
- VA.9-12 (proficient).CRA.CA.5.1 Design an advertising campaign for a school theatre or dance production, creatin...
Objectives and Goals
The goals for this lesson is to introduce students to the concepts, styles and vocabulary used for creating a successful print ad. At the end of this lesson students should be able to point out parts commonly used in creating a print ad, as well as have a clear understanding of what makes a print ad successful.
Activities in this Lesson
- Students prior Knowledge of Advertisements - Hooks / Set
(On this day teacher should try to wear logo and/or name brand clothing)
Have powerpoint presentation on slide 1 while students walk in to class:
Slide 1: Pictures including ads-After allowing students a couple minutes to investigate the images, go picture by picture talking about what is being advertised in each one. Ask students how they knew what the product was?
Say: “When we wear clothing or shoes with logos we are walking advertisements for companies.” Use the example of famous athletes and their sponsors. “Athletes are paid to wear clothing from the brands they represent.” Next point out the clothing that you are wearing and point out how like an athlete you are also a walking advertisement. (hopefully your students will think this comparison is funny)
Teacher: “ Okay, who watches TV?” “Keep your hand raised if you ever watch the commercials? What are some of the memorable commercials you have seen lately?” (Allow student to respond and discuss some of the exciting commercials with your students.) Teacher: “Are the memorable commercials that you see the ones that are describing the actual product or doing something funny, exciting, or creative?”(Discuss this with students).
Slide #2: Evian Roller Babies- show commercial- "Do you guys like this commercial?" Why or why not?" discuss what made it good bad. "What was the commercial saying to the consumers? Does the product actually do this?" Discuss...
- Advertisement PP.ppt [ Download ] This powerpoint presentation should be on slide 1 as students walk into the classroom on the day of the lesson.
- Powerpoint on Advertisement - Lecture
Today we are discussing and looking at examples of different types of advertisements, specifically print ads!”
Continue with Powerpoint presentation
Slide #3-types of advertisements
Slide #4- What is a print ad- Ask students the questions below while looking at the ad on slide 4. Use these questions on future slide (#6 - #23) as well
What is the product?
What magazine do you think we might find this ad in?
What is going on in the ad? (Please describe artwork)
Who do you think is the target audience for this ad?
What is the ad trying to say to its consumers?
Does this ad have a headline?
Does this add include a LOGO?
Do you think this ad is successful? Why or why not?
Slide #5- What should be included in a print ad
Slide #6- #23- examples of print ads
- Find Magazine Examples - Group Work
Slide #24 Advertisements found by you
Stop Powerpoint and turn on lights
Distribute one magazine to each student (students can also bring in magazines as previous days homework assignment). Ask students to find and tear out their favorite two examples of a print ad from the magazine they were given. (Allow approximately 5 minutes)
After students have torn out two examples, pass out FORM1 to each student. Ask each student to complete FORM1 using one of the advertisements they have found. (Allow 5-10 minutes for this)
Once students appear to have completed their forms, get students in groups of 3 (this can be achieved by having students count off). Ask students to share their ads and what they wrote with their group members. Then tell them to choose the best two ads from the group to share with the entire class (During this time teacher walks around to supervise and support students during their discussions) (Allow 10 minutes for group discussions)
Have each group present the two best ads from the group in front of the class. Discuss what the different ads have in common: Challenge groups to point out location of the logos on the ad, to read the headlines, and consider who the target audience is.
- Magazine Worksheet [ Download ] This worksheet will be used by your students to investigate one print ad. ***There are two forms on each worksheet, so you only need to print half as many as your number of students.
- Assessment Types:
- Projects, Demonstrations, Observations,
Teacher will walk around and supervise students progress as they fill out their magazine worksheet (Form 1) and work with their groups.
Teacher will also check for understanding throughout lecture by asking students questions.
At the end of the period teacher will collect completed worksheet from students and asses their understanding of the material.