Part of Lesson Plan: Producing the PSA

Activity Overview / Details

Once they have figured out a target audience go to the next section on the handout: The Message. 

Choose one topic and one student volunteer to speak on it's behalf.

Give them a minute to prepare and then ask them to speak for 30 seconds.  Use a timer.

When they finish ask another student to give a brief synopsis on what was said and what was the message that was communicated. Ask "Was there a message?" "How did it grab their attention?"

This leads into the next section: Grab their attention. Ask the student to choose the same topic to present again but this time ask them to grab everyone's attention in the first few seconds. Give them another minute to prepare.

When 30 seconds is over, ask those in audience if the student grabbed their attention. Discuss what worked and what didn't.

Show the Choose Life PSA. What grabs their attention?

Not only does the PSA grab their attention but it should be concise so that at the end of the PSA it can be summed up with a simple phrase or sentence, this is known as the Tagline.  "Only You Can Prevent Forest Fires", "A Mind is a Terrible Thing To Waste"