Part of Unit: Intro to Art Theory and Fundamentals
Lesson Plan Overview / Details
A logo is an important part of a company's graphic representation or symbol of a company name , trademark, or abbreviation. When drawing a logo, it is often uniquely designed for ready recognition.
The instructor will present sample logos and lead a discussion about graphic design elements and principles used in creating logos and other graphical elements. The instructor will further describe the use of storyboards in designing a logo. Students will produce storyboards for thier logos that they will present to the class.
This is 1 of 3 lessons. Lesson 2 is "Building a Logo Using Adobe Illustrator" and Lesson 3 is "Logo Review and Redesign."
- Planning a Logo
- 45 - 60 Minutes
California Career and Technical Education Standards
- IT.B.B1.1 Know the basic functions of media design software, such as keyframe animation, t...
- IT.B.B1.2 Use appropriate software to design and produce professional-quality images, docu...
- IT.B.B1.6 Know the basic design elements necessary to produce effective print, video, audi...
California Academic Content Standards (Reinforced)
- ELA.9-10.R.CAGT.2.5 Extend ideas presented in primary or secondary sources through original analysis...3
Objectives and Goals
- Students will construct a storyboard using graphic design and principles
- Students will identify the audience and audience needs for a web site
- Students will demonstrate knowledge of storyboards to create a logo for a web site by presenting to the class
Activities in this Lesson
- What is a Logo? - Hooks / Set
Before beginning this lesson, some suggested background resource web sites to review are:
Graphic Design - A short introduction to graphic design theory, explaining the aspects of design to consider when composing a piece of fine art or producing a graphic layout:
A brief discussion of the main principles of design:
• Definition of the storyboard concept, plus sample storyboards:
• A theoretical approach to storyboards: www.ibiblio.org/ism/articles/huffcorzine.html
As students enter the classroom, have a variety of logos taped on the walls and white boards around the classroom.. Ask the students, "Do you know what the pictures around the classroom reflect?" Continue with the disucssion, "What visual cues from the pictures/logos stick in your mind." Define to the class how these logos are appropriate branding for the organizations they represent. Discuss how these designs reach the organization's target audience and meet the company goals.
State to your class when discussing the design of logos, "Your logo has got to be much more than just a simple recognizable, memorable mark. It needs to reflect who you are, what your business is and even how you work. You, the logo designers' creativity and imagination are the integral parts in the logo design process, The client can describe what they want, however the designer has to visualize it. He or she has to create a high impact creative logo that has to not only work on screen, but also for a variety of media, like posters, signs, letterheads and even for apparel. "
- Introduction to Graphic Design - Lecture
Introduce graphical design topics. Use the presentation, Introduction to Graphic Design (See below). As you present the powerpoint presentation, ask the students, "Can you identify the design elements on the sample logos of each slide?" If they are struggling, review design elements from the presentation and continue the discussion with more samples that you have placed around the classroom.
- Introduction to Graphic Design Presentation.pptx [ Download ] Powerpoint-Intro to Graphic Design
- Logo Concepts and Storyboards - Demo / Modeling
Using the logos around the classroom, ask students, "How would you change a logo to illustrate a different design principle." Give an example of how they might change a symmetrical logo into an asymetrical logo. Continue with the discussion of "What impact would this make on the idea the logo communicates? Would it change it a little or a lot?"
Next, introduce the storyboard concept, "The typical use of a storyboard is in designing movies, or animated cartoons, to tell what happens in the story."
Explain to the class, "Storyboards contain scene-by-scene drawings of the sequence of events as they are developing. As the name implies, the storyboard is meant to tell the story visually with sufficient detail so the production crew can understand what they will be creating."
Present to the class the Powerpoint presentation, Storyboard Presentations (See below).
- Storyboards Presentation.pptx [ Download ] Powerpoint presentation-Storyboards
- Review Elements of a Graphic - Check Understanding
Review all the elements of the storyboard graphic; size, location, color and font size. If possible use grid paper or create a grid on the white board (make sure the entire class can view your work).
Choose one of the logos located around the class and sketch several rough drafts of it. Refer back to the final drawing of the logo discussing how a website storyboard might go through several changes before the final design is displayed.
- Preparing a Storyboard Logo - Guided Practice
Hand each student grid paper and colored pencils. Explain to the class,"You will now create a storyboard logo that will represent you as an individual or a logo that will represent a nonprofit organziation or a fictional digital design company.
Depending on the size of your class and amount of time, this exercise can be completed independently or in groups of two or more.
- Creating a Storyboard Logo - Independent Practice
Remind students that there is no right or wrong drawing as long as the logo storyboard they are creating will be representing them as an individual or a logo that will represent a nonprofit organziation or a fictional digital design company.
Suggest the following guidelines:
• Indicate the intended focus, purpose, and audience of the design.
• The storyboard can be in black and white, with colors labeled. If you create your storyboard with colored pens or pencils, use colors that match the design.
• Indicate whether your design illustrates horizontal symmetry, vertical symmetry, diagonal symmetry, radial symmetry, or asymmetry. On the back of your storyboard, explain why you selected one style over another.
• Indicate the scale you are using. In other words, if your paper design is larger or smaller than the final product, say what size the finished product will be. Professional designers usually illustrate logos larger than the finished product so details are easy to see.
• On the back of the storyboard, indicate any other design decisions you made and state why.
- Review Storyboard Logo - Closure
If students are continuing to have difficulty, allow them to use the Internet to find examples of each design principle as mentioned in the Independent Practice section. This is a good way to split up the class when you don't have enough computers for the entire class.
Upon completion of the assignment, have student display their logo storyboards to the class or within their groups.
Review with students the following items:
Design fundamentals: horizontal symmetry, vertical symmetry, diagonal symmetry, radial symmetry, or asymmetry.
Elements of the storyboard graphic; size, location, color and font size
- Assessment Types:
- Rubrics, Projects, Demonstrations, Observations,
Use the rubric-Storyboard Logo Grading Rubric for assessing the student's proficiency and understanding of this lesson.