Lesson Plan Industry Sector
Marketing, Sales, and Services

Lesson Plan Originally Created By: Michael Schurig

Visual Merchandising and Display

Part of Unit: Promotion

Lesson Plan Overview / Details

This lesson introduces the importance of visual merchandising as a promotional strategy to attract potential customers and to aid in the sales and closing process.

The lesson and textbook explains the concepts of visual merchandising and display, and helps to identify the ways in which cultural and ethnic differences can impact visual merchandising.  The lesson also presents the different types of displays and the key steps in display preparation and maintenance.

The lesson is connected with the textbook: Marketing Essentials, Glencoe McGraw-Hill, Copyright 2006, Woodland Hills, CA.

Lesson Time

Over two class blocks
200 Minutes


  • Students will be able to:
  • Explain the concept and purpose of visual merchandising
  • Identify the elements of visual merchandising
  • Describe types of display arrangements
  • Understand the role of visual merchandisers on the marketing team
  • List the five steps in creating a display
  • Explain how artistic elements function in display design
  • Describe the importance of display maintenance

Activities in this Lesson

  • Lesson Transition Hooks / Set

    Teacher will break students up into groups of four:

    In groups of 4:


    • Task-Master
    • Time-Keeper
    • Recorder
    • Reporter

    In groups of 4:

    Discuss your first impressions when going into a store recently

    • What catches your eye?
    • List the elements of the displays around the store ( color, shape, location, etc.)
    • What do you think is most effective in a display?
    • Save as:
      Marketing-transition 18-1-filastname 
  • Present PowerPoint presentation on Chapter 18, Visual Merchandising and Display

    Students will be using a note-taking guide

    Pause for discusion and questions

    Resources and Materials

    • Business&Marketing-Ch-18.ppt [ Download ] null
    • Chapter 18 Listening Guide.doc [ Download ] null
  • Class Work Independent Practice

    Students will answer end of section questions and end of chapter questions from textbook and workbook. 

    Assignments are located on the PowerPoint.

  • Display Creation Demo / Modeling

    In groups of two, create a promotional display using various artistic considerations involved with display preparation. 

    Your display will be a window display with dimensions of 8 feet by 8 feet square.

    You are to create a seasonal bicycle store display.

    On your own paper, draw the display and layout.

    List the props and fixtures you will need for this display.

    You will be rated on the following scale:

    1. Selling Power

    2. Attention-grabbing effect

    3. Contribution to product image

    4. Timeliness

    5. Theme usage

    6. Use of color

    7. Use of artistic elements

    8. Arrangement of materials and props

    9. Display cards and signs

    10. Overall appearance


    9 - 10 = Excellent

    7 - 8 = Good

    5 - 6 = Fair


  • Chapter 18 Activity Packet Independent Practice

    Students will complete the Chapter 18 activity packet in class and as homework.

    Packet includes a chapter quiz.

    Students will use their notes, the textbook and the Internet to complete packet.

    Resources and Materials

    • Chap-18-Activity Packet.pdf [ Download ] null

    Visit  at least 3 stores in town
    1.Observe and evaluate the storefronts
    2.Evaluate the different window and interior displays
    3.Review and evaluate the store layout using the same rubric for your window display.
    4.List the differences and your rating of each of them
    •Save as:


Assessment Types:
Projects, Chapter 18 Packet

Students will complete the Lesson Packet which includes a quiz.

Teacher will evaluate the packet and return to the student.