Tags

Course Industry Sector
Marketing, Sales, and Service

Course Originally Created By: CTE Online

Marketing Model

Course Overview / Details

This course is designed prepare students for entry-level positions in marketing, advertising and/or public relations. The course will focus on the basic concepts of economics and the fundamentals of marketing. Students will learn to make realistic management decisions as they apply what they have learned in the classroom to realistic business simulations and other activities.
Integrated throughout the course are career preparation standards, which include basic academic skills, communication, interpersonal skills, problem solving, and workplace safety, technology and employment literacy connection to core academic standards.

Grades:
11 to 12
Industries and Pathways:
Marketing, Sales, and Service, Professional Sales and Marketing

CTE Course Certification Elements

  • Course Level: Concentration
  • CBEDS Course: Marketing fundamentals
  • CBEDS #: 4122
  • Total Hours: 180
  • Course Length: 2 Semesters
  • State Certified: Yes
  • Board Approval: Yes, 11/04/2009
  • Labor Market Demand: Medium
  • Is this course industry certified?: No
  • Course Type: Career-Technical Preparation
  • CSU/UC Approval: No - G
O*NET Occupations
Occupation NameOccupation Code
Marketing Managers11-2021.00
Sales Managers11-2022.00
Advertising Sales Agents41-3011.00

Related Occupations

Competencies / Outcomes

  • Provide students with an opportunity to investigate different economic aspects of the American economy as it relates to marketing and advertising
  • Increase understanding of and insights into the role of America in the international market place.
  • Combine research and integrated academics that enable students to understand the crucial role that marketing and advertising play in the economy.
  • Increase awareness of the sociological and psychological variables that shape the consumer decision process.
  • Identify various ways to segment a consumer market.
  • Examine a target market before making marketing-related decisions.
  • Describe the scope of marketing.
  • Describe what business is and its basic functions.
  • Use the eight steps of the sales process on the job.
  • Explain the role and types of promotion and advertising.
  • Describe the Channels of Distribution.
  • Plan and implement a pricing strategy.
  • Explain the importance and function of marketing research.
  • Explain how businesses plan what products to produce and sell and how they position and manage these products.
  • Describe the different forms of business ownership and the associated risks.

Prerequisites

Possible feeder programs that include

*Intro. to Business Technology  

*Intro-to Computers

*Retail Mershandising. 

Materials

Students will use a classroom textbook .  Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need.

A variety of methods will also include handouts, LCD, computers, software, computer tutortials, and other specific equipments. 

Recommended Equipment

Calculator

Lap-Top Computer

USB/Thumb Drive

Journal; Composition Book

Report Cover - Professional Portfolio

  • California Career and Technical Education Standards: 110
  • California Academic Content Standards: Integrated: 1 Reinforced: 39
  • California Standards for the Teaching Profession: 32
  • English Language Development Standards: 5
  • Secretary's Commission on Achieving Necessary Skills (SCANS): 20
  • Common Core Standards: Reinforced: 5
  • All Standards
  • Full Details

Units in this Course

  • Students will be able to demonstrate understanding of course objectives. Students will be able to explain and practice classroom procedures and course expectations.

    Classroom
    3 Hours
  • Students will be able to self assess, prepare a resume, apply for a job, and understand the improtance of the employee performance evaluation. Studetns will recognize those behaviors and attidutes to retain a job.

    Classroom
    10 Hours
  • Classroom
    10 Hours
  • Students will develop interpersonal, communication, and leadership skills by use of the SCANS skills definitions and teamwork to encourage development of these atributes.

    Classroom
    3 Hours
  • After completing this unit, the students will be able to describe the scope of marketing and explain the economic value and benefits of marketing. In addition, they will be able to define what constitutes a market and identify key methods used to reach potential customers.

    Classroom
    10 Hours
  • After completing this unit, the students will be able to use the eight steps in the sales process and explain the techniques that are applicable to both retail and industrial selling. The students will be able to perform the functions of a cashier in a retail sales setting.

    Classroom
    20 Hours
  • After completing this unit, the students will be able to explain the role of promotion and marketing and the purpose and types of advertising media. Students will be able to design, prepare, and maintain marketing displays.

    Classroom
    20 Hours
  • After completing this unit, the students will be able to identify U.S. consumer market trends and discuss the importance of international trade and the way the governments affect the marketing function. Students will also be able to identify demographic, geographic, and psychographic trends in the U.S. consumer market. Furthermore, students will be able to determine how a business can get involved in international trade.

    Classroom
    5 Hours
  • After completing this unit, the students will be able to diagram the channels of distribution and explain the nature and scope of physical distribution. In addition, students will be able to describe the buying process and distinguish between purchasing agents and buyers.

    Classroom
    8 Hours
  • After completing this unit, the students will be able to define the personal skills needed in a successful marketing position, as well as, the interpersonal skills that are needed to deal with the relationships between marketing employees and their customers.

    Classroom
    20 Hours
  • After completing this unit, the students will be able to use pricing terminology correctly and effectively and perform computations related to pricing theory and practice. Students will able to plan and implement a pricing strategy.

    Classroom
    5 Hours
  • After completing this unit, the students will be able to discuss the importance of marketing research in planning and implementing a marketing strategy. In addition, students will be able to describe the four important areas of marketing research and describe the five steps in conducting market research.

    Classroom
    10 Hours
  • After completing this unit, the students will be able to identify the product life cycle, along with the planning, forecasting or marketing the products at all stages in the product life cycle.

    Classroom
    5 Hours
  • After completing this unit, the students will be able to identify and plan for the capital needs of a proposed business by developing a well thought out financial section to a business plan. The students will be able to describe the purpose of preparing financial documents and be able to determine the start-up costs for a business.

    Classroom
    5 Hours
  • After completing this unit, the students will be able to explain what an economy is, identify the factors of production needed to create goods and services. They will also be able to list the three basic economic questions that must be answered by all economies.

    Classroom
    10 Hours
  • After completing this unit, the students will be able to discuss business ethics and areas in which businesses have social responsibility.

    Classroom
    6 Hours
  • After completing this unit, the students will be able to list the major ways computers are used to save business money, identify various types of computers, discuss the functions of basic pieces of computer hardware and be familiar with business software.

    Classroom
    5 Hours
  • Students will learn the essentials of human resource, including employee retention techniques and its role in business risks.

    Classroom
    35 Hours
  • Explain to the students that in almost every job you will need to know how to speak in front of a group, it could five or five hundred. Show this you-tube on public speaking. This unit will go over five different types of presentations.

    http://www.youtube.com/watch?v=whTwjG4ZIJg

    Classroom
    6 Hours