Tags

Lesson Plan Industry Sector
Marketing, Sales, and Service

Lesson Plan Originally Created By: Laurel Brock

Let's Think About Business

Part of Unit: Orientation

Lesson Plan Overview / Details

Start the business studies curriculum unit by giving the students a chance to think about what business is, why businesses are started, and what their personal thoughts are about business.

Times

1 Class Block
110 Minutes

Standards

California Academic Content Standards (Reinforced)

California Standards for the Teaching Profession

Secretary's Commission on Achieving Necessary Skills (SCANS)

Common Core Standards (Reinforced)

Student Objectives / Goals

  • Students will be able:
  • To know what a business is
  • To be able to identify and understand the reasons for starting a business
  • To recognize various business opportunities
  • To reflect personally on business goals

Activities in this Lesson

  • Business Invention - Hooks / Set

    To promote business ideas, start with this activity.

    Get 5 - 10 things from around the room that a group of students can use to create something.  Break the students up into groups and give them each a group of supplies.  You can give each group the same materials or give each group different ones.  Explain to the students that they need to work together for the next five minutes to invent a product that is sellable using all of the materials given, a name for the product, and a slogan in hopes to sell it.  After the five minutes, have the groups share the products with the class. 

    Example:  Give the students a piece of paper, a paperclip, a pencil, a rubberband, a piece of tissue, and a bell.  Suppose the students invent some kind of plane with a flying banner that says "Go Team".  Their product name:  "Team Flyer" Their slogan could be something like "Take your team to the top with a Team Flyer". 

  • What is Business? - Independent Practice

    Task:  Have students complete the "Thought" handout

    Suggest dialogue to introduce task at hand:

    What is a business?

    A business is an organization that has been specifically set up to provide some kind of product or service to its customers.

    Answer Yes or No to the following questions…….

    Is the school a business?                                  Answer ________

    Is the government running a business when it provides services such as libraries or a police force?                   Answer ________

     Is a charity, such as the Samaritans, a business when it sells nothing?                                                            Answer ________

     

  • Discuss with the class their answers from the Thought Activity before you introduce the presentation.

    • Business Aims and Objectives Presentation [ Download ]
  • Reasons to Start a Business - Guided Practice

    Task at hand:  complete the Tasks 1 and 2 handout on reasons to start a business and personal goals regarding business.

    Suggested dialogue for the teacher to introduce the tasks at hand. 

    Reasons for starting a business

    People start businesses for lots of different reasons.  The main reason most people start a business is to make money or earn a profit.  Some people think that if they start their own business they will be able to earn enough to give up work early and retire to Spain!

    Some entrepreneurs start a business because they want to provide a service for their customers; others start a business to help people.  Duncan Goose set up his One Water business as a social enterprise to help people; all his profits go to a water charity in Africa.

    Often people have the desire to start their own business because they want personal success.  The entrepreneur might want to be their own boss, to do things differently. 

    Often people start a business which is totally different to their chosen career path, it might be something they have always wanted to do and by starting their own business they can make a dream a reality. 

    Suggested projection document to introduce Task 2.  "Business Opportunities" 

    Completed Task 1 and 2 handouts should be turned in to the instructor.

    • Reasons to Start a Business [ Download ] Tasks 1 and 2 Handout
    • Business Opportunities [ Download ] Suggested projection to introduce Task 2
  • Are your students getting it? - Check Understanding

    Have students share the documents created in “Thought” and “Tasks 1 and 2” with the class. 

  • Have students write a self-reflective paper indicating the following:

    List three reasons why an individual would start a business and three reasons why the government may start a business.

    List and describe three business opportunities you would be interested in and why you think they would be successful.

    Describe your personal business goals within the next 20 years.

    Student's should turn in their completed papers to the instructor.