Curriculum

Model and Featured
Curriculum Type
UC A-G
CTE Industries
K-12 Subjects
9 10 11 12

Your Brand Design - Designing Merchandise and Marketing Items

This is the last of four lessons related to BRAND DESIGN. In this lesson, students will use Adobe Illustrator or Photoshop to design a helmet, uniform, and various marketing and merchandise items, such as a coffee mug, tee shirt, etc., incorporating their team's logo and brand concept they have created in lesson three.

Corporate Branding and Identity Development - Media Design 2 PBL Project
10

Corporate Branding and Identity Development - Media Design 2 PBL Project

In this project students will use the logos they developed in the previous "Logo Development and Design" unit to create an original corporate identity kit that expands on the design elements within their logos to create an entire corporate identity media kit. Students will use Adobe Illustrator and Adobe Indesign to create their final elements. T…

9 10 11 12

Branding Ingenuity - Creating a Logo

In this second of four lesson, students will create a logo using either Photoshop or Illustrator, which is representative of their selected city's image and best reflects their city's civic pride. This activity is an important part of the final project as students will use their selected city's logo and brand concept in the development of a prop…

9 10 11 12

What's Your Game - Develop a Brand for a Fictional Sports Team

This is three of four lessons in which students will research and develop a brand for a fictional sport team from their city which will complete as a new expansion team for a major professional league of their choosing. Branding is key to establishing an identity, creating a fan base, and generating a substantial income. Without solid branding, m…

Logo Development and Design - Media Design 2 PBL Project
10

Logo Development and Design - Media Design 2 PBL Project

In this project, students will research the history of logos and logo design, learn about what makes an effective logo design, and develop and create their own original logo design. Students will move from designing logos with pencil and paper and move on to creating polished and high quality final digital artwork. Students will use Adobe Illustrat…

9 10 11 12

Your Brand Story - The Basics of Branding

In this first of four lessons on Branding, Brand Identity, and Brand Concept Development, students will learn about the importance of initial basics of graphics and branding, fundamentals of design, layout and composition, color theory, and typography.

Juxtapose Collage With Adobe Photoshop - Media Design 2 PBL Project
10

Juxtapose Collage With Adobe Photoshop - Media Design 2 PBL Project

In this hands-on introductory project, students will learn basic skills in image manipulation with Adobe Photoshop and how to use digital media to convey concepts in design, such as juxtaposition. Students will learn the digital collage process through a guided demonstration of Photoshop's Layers and Selection Tools, then work through individual t…

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