A Marketing Plan - A Zombie Survival Kit (CTE)


Students will develop a Marketing Plan for their Survival Kit following basic Marketing Principles.


Students learn about Marketing Mix (The 4 P's) through a facilitated presentation and a series of contextual activities which include creating a Zombie Survival Kit.

Lesson Times

Lesson Time
60 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Business and Finance Business and Finance
  • Marketing, Sales, and Services Marketing, Sales, and Services

Standards and Objectives


California's 2013 CTE Standards (1)

Related Instructional Objectives (SWBAT...)

  • Students will be able to Identify the Marketing Mix (4 P’s) for a specific product from their Zombie survival kit.
  • Student will be able to demonstrate the importance of the 4Ps for any given product as they create a pyramid graphic organizer for that product.

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