Capstone Lesson - I am a Social Media Content Creator


What does it take to be a professional Social Media Content Creator? A portfolio of sample projects and a solid social media profile is just the beginning. Experience with Adobe Photoshop and Premiere Pro is recommended. This project will jump-start a Social Media Content Creator's portfolio. Students will start their Instagram story here. Students need to bring their 'A' game!


In this fourth and final culminating lesson, students take on the role of Social Media Content Creators and produce a series for portfolio materials. This is a Capstone Project and will provide student with guidance toward developing a Social Media Content Creator portfolio. 

Social Media Content production creates new opportunities for graphic artists, designers and photographers. A portfolio is the calling card. This lesson will explore developing an Instagram campaign package for the portfolio, as well as working on a professional Instagram identity. 

Using industry standard tools in the Adobe Creative Suite (Photoshop and Illustrator), students produce a social media content package for a client's Instagram. Students will use original photographs, graphic illustrations or cite curated graphic materials in their productions. Did you know you could upload your portfolio from your computer to Instagram? No cell phone, no problem.

The culminating activity in this lesson is a Shark Tank like presentation.

Lessons in this Project:
1-Instagram the New Social Media Frontier
2-Social Media Careers and the LinkedIn Profile
3-Creating Content for Instagram
4-I am a Social Media Content Creator

Software: Adobe Creative Suite (Photoshop, Illustrator (Premiere optional))


  • Basic understanding of Adobe Photoshop and Premiere  recommended 
  • LinkedIn account (Linkedin requires everyone to be at least 16 years old before they can create an account)
  • Instagram account (Instagram requires everyone to be at least 13 years old before they can create an account)
  • Padlet Account
  • Check your school's access to Instagram prior to the lesson.


  • Access to the Internet
  • Chrome
  • Digital Camera or Cell phone with camera and data
  • Projector 


Sticky notes

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
K-12 Subjects
  • Visual Arts & Performing Arts
    • Visual Arts
Grade Levels
  • 10
  • 11
  • 12

Standards and Objectives


California's 2013 CTE Standards (3)

Related Instructional Objectives (SWBAT...)

  • use original works of photography, video and graphic arts to concisely create Instagram stories.
  • design a social media content package for a Content Creation Professional Portfolio.
  • develop a professional profile on Instagram account connected to LinkedIn.

Lesson Times

10 Minutes
Lecture and Research
30 Minutes
Create Instagram Identity
15 Minutes
30 Minutes
Portfolio Build
180 + Minutes
90 Minutes

Get access to the rest of this Lesson and over 3000 more!

Create a Free Account or now!