Creating Content Quickly for Instagram

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There's no denying the marketing power behind Instagram. The power of an engaged following, whether it is a product or service is good content. Engaging content is king in the social media context. In the third of four lessons in the PBL on Vertical Ads: Instagram for Business and Portfolio, students will become content creators using Adobe Spark, the new essential tool of the trade to create content quickly for social media.

Introduction

If you thought Instagram was only about posting photos and videos, think again. It is about creating good content. Content needs to stand out, support the brand and engage clients-old and new. 

In this PBL students will create content for use in Instagram stories using a free, new media creation tool from Adobe.  Adobe Spark, offers a quick media creation tool to create vertical ads for social media.   

Creating an Instagram business account is recommended, but not necessary. Creating an Adobe Spark account is required. Students will create a Padlet to create a mood board.

Lessons in this Project:
1-Instagram the New Social Media Frontier
2-Social Media Careers and the LinkedIn Profile
3-Creating Content Quickly for Instagram
4-I am a Social Media Content Creator

Prerequisites:

  • Basic understanding of Adobe Photoshop and Illustrator recommended 
  • Adobe Spark accounts
  • Basic knowledge of color theory (reference Wendy McElfish's lesson on Color Theory in Practice)

Required:

  • Access to the Internet
  • Digital Camera or Cell phone with camera
  • Projector to show Powerpoint

Recommended:

  • Instagram App

Lesson Times

Hook
10 Minutes
Lecture and Guided Practice
50 Minutes
Research
55 Minutes
Independent Practice
90 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
K-12 Subjects
  • Visual Arts & Performing Arts
    • Visual Arts
Grade Levels
  • 9
  • 10
  • 11
  • 12
  • College

Standards and Objectives

Standards

California's 2013 CTE Standards (3)

Related Instructional Objectives (SWBAT...)

  • quickly create a composite using typography to communicate idea.
  • produce anInstagram Story (vertical ad) in Adobe Spark using a series of still images.
  • utilize a template to facilitate consistent design.

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