There's no denying the marketing power behind Instagram. The power of an engaged following, whether it is a product or service is good content. Engaging content is king in the social media context. In the third of four lessons in the PBL on Vertical Ads: Instagram for Business and Portfolio, students will become content creators using Adobe Spark, the new essential tool of the trade to create content quickly for social media.
If you thought Instagram was only about posting photos and videos, think again. It is about creating good content. Content needs to stand out, support the brand and engage clients-old and new.
In this PBL students will create content for use in Instagram stories using a free, new media creation tool from Adobe. Adobe Spark, offers a quick media creation tool to create vertical ads for social media.
Creating an Instagram business account is recommended, but not necessary. Creating an Adobe Spark account is required. Students will create a Padlet to create a mood board.