The following lesson contains graphic depictions of data. Viewer discretion is advised.
We live in a world of data. Those who wish to use data to communicate information are faced with the challenge of refining and packaging the data in ways that make it palatable and digestible for the intended audience. With the mass public growing more accustomed to the sensational and less attuned to plain text and traditional graphs, presenters of data must find ways to add entertainment value and sensory appeal to their presentations. This can introduce an element of seduction into the data presentation process. It is, therefore, increasingly important for audience members to view data presentations critically so as not to be swept up in the emotional responses which these presentations are engineered to invoke.
In this lesson, students will become familiar with techniques for making data presentations more engaging, and learn to differentiate between the truth in the data and sensationalism.