Cultural Advertising: Coca Cola Ad Production and Research

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Introduction

This lesson takes the student through the process of studying the principles of advertising including Aristotle's triad of persuasion and finally performing market research for a country other than the United States.They will create an advertisement for Coca Cola within that country.

Lesson Time

Day One
55 Minutes
Day Two
55 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
Grade Levels
  • 10
  • 11
  • 12
  • Adult

Standards and Objectives

Standards

California's 2008 CTE Standards (3)
California Academic Content Standards (2)

Related Instructional Objectives (SWBAT...)

  • Students will learn and understand the principles of advertising.
  • Students will learn and understand Aristotle's triad of persuasion.
  • Students will analyze advertisements according to the cultural components of the advertisement.
  • Students will research and understand specific components of a country's make up in terms of marketing: demographics, culture, economics, color schemes.
  • Students will create a commercial that represents the cultural and demographic attributes of a chosen country other than the United States.

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