Cultural Advertising: Coca Cola Ad Production and Research



This lesson takes the student through the process of studying the principles of advertising including Aristotle's triad of persuasion and finally performing market research for a country other than the United States.They will create an advertisement for Coca Cola within that country.

Lesson Time

Day One
55 Minutes
Day Two
55 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
Grade Levels
  • 10
  • 11
  • 12
  • Adult

Standards and Objectives


California's 2008 CTE Standards (3)
California Academic Content Standards (2)

Related Instructional Objectives (SWBAT...)

  • Students will learn and understand the principles of advertising.
  • Students will learn and understand Aristotle's triad of persuasion.
  • Students will analyze advertisements according to the cultural components of the advertisement.
  • Students will research and understand specific components of a country's make up in terms of marketing: demographics, culture, economics, color schemes.
  • Students will create a commercial that represents the cultural and demographic attributes of a chosen country other than the United States.

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