Editing the Infomercial Footage


Lesson 4 of 4 is a culminating activity in which students will utilize materials and footage from Lessons 1, 2 & 3 to edit their infomercials. Students should have editing experience prior to completing this lesson.


Students will work in collaborative groups to edit together the infomercial footage. Students will add background music, motion graphics and titles to complete the infomercial project. For the purpose of this lesson, it is assumed that the students already have been taught the basics of editing videos within a non-linear editing program (i.e. iMovie, Final Cut Pro, Adobe Premiere, AVID, etc.).

Lesson #1: How to Create an Infomercial Storyboard
Lesson #2: The Infomercial Script
Lesson #3: Filming the Infomercial
Lesson #4: Infomercial Editing

Lesson Times

4 Class Periods
48-52 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Production and Managerial Arts
Grade Levels
  • 9
  • 10
  • 11
  • 12
  • Adult

Standards and Objectives


California's 2013 CTE Standards (2)

Related Instructional Objectives (SWBAT...)

  • Students will be able to demonstrate an understanding of a target audience.
  • Students will be able to manipulate digital videos.
  • Students will be able to add graphics to their infomercial video.

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