Entrepreneurship...Let's Start a Catering Business!



This lesson introduces a 6 day unit on Entrepreneurship in the Hospitality Industry. It works well in our classroom, because we actually operate an on-campus catering business, but it would still be effective as a "virtual entrepreneurship" unit, instructing students on the importanance of a business plan for any operation. Student teams will work on a rough draft of their business plan daily, and have a full class period to create a finished project, which they will present to the class at the end of the unit.

The projected unit schedule:

Day 1 - (This lesson) Introduction and importance of a business plan, rough draft of goals, objectives, and mission statement

Day 2 - Create a SWOT analysis and gather data.

Day 3 - Description of our products and services, conducting marketing research, developing a marketing strategy and identification of potential customers.

Day 4 - Determine start-up cost and operating expenses

Day 5 - Create final draft of business plan.

Day 6 - Present plans (assessment)

Note to instructor : I usually invite a representative from our local SBA office to spend a day speaking to my students (they're usually eager to do so) about what their agency has to offer to businesses, which adds one more day to the unit. . Also, I ask if the SBA advisor can be there when they present their plans, and enlist his/her help in grading the project - it increases the motivation of the students, knowing they well be graded by a "real-world " professional.

Lesson Time

1 class period
55 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Hospitality, Tourism, and Recreation Hospitality, Tourism, and Recreation
Grade Levels
  • 9
  • 10
  • 11
  • 12

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