Filming the Infomercial


In Lesson 3 of 4, students are introduced to the production process. Students will begin the production phase by filming their infomercial using the storyboard, script, and product created in Lessons 1 & 2.


This lesson requires the use of the Storyboard/Script that was created in Lesson #2. Note to teacher: This lesson requires a minimum of 4 hours of lab time to complete. Time may have to be adjusted as necessary depending upon the students' progress. Groups will need to review footage to see if additional shots are needed prior to moving on to post-production editing in the final lesson.

Lesson #1: How to Create an Infomercial Storyboard
Lesson #2: The Infomercial Script
Lesson #3: Filming the Infomercial
Lesson #4: Editing the Infomercial

Lesson Times

4 classes of lab time
4 Hours

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
K-12 Subjects
  • Visual Arts & Performing Arts
Grade Levels
  • 9
  • 10
  • 11
  • 12
  • Adult

Standards and Objectives


California English Common Core Standards (1)
California's 2013 CTE Standards (4)

Related Instructional Objectives (SWBAT...)

  • Students will be able to use storyboard directions to film an infomercial.
  • Students will be able to use various camera angles to display a product.
  • Students will be able to act as a member of a production team.

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