Fragrance & Business -- The Sweet Smell of Success

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Introduction

This lesson provides an overview of the fragrance industry. Students will explore the background of fragrance, the role fragrance plays in our lives and the career opportunities available in the industry. Using the gained information and their prior knowledge about target customer demographics and psychographics students will be able to evaluate the impact of cultural factors on customer's needs, desires and satisfactions by creating a new fragrance for a specific customer.

Industries / Subjects / Grades

Industries / Pathways
  • Marketing, Sales, and Services
    • Professional Sales
Grade Levels
  • 9
  • 10
  • 11
  • 12

Standards and Objectives

Standards

California Academic Content Standards (2)
California's 2008 CTE Standards (2)

Related Instructional Objectives (SWBAT...)

  • Identify the types of products that use fragrance and why fragrance plays a role in our everyday lives.
  • Describe the career opportunities in the fragrance industry.
  • Explain fragrance industry and its background.

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