Identity Kit Asset Creation

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Introduction

Overview:
In this key project students will analyze their logo designs from the "Logo Development and Design" unit and identify a color palette and graphical elements that should be used as recurring visual devices in their identity kit. Students will create business cards, envelope designs, stationary, dvd labels and other assets as seperate elements to be combined later in a branding guideline booklet.

Equipment required:
Laptop with projector
Computer Lab with Internet access
Adobe Illustrator
Color Printer

Lesson Time

10 Class Periods

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
Grade Levels
  • 11

Standards and Objectives

Standards

California English Common Core Standards (2)
California's 2008 CTE Standards (26)
California Academic Content Standards (1)

Related Instructional Objectives (SWBAT...)

  • Students will examine the elements that are used in corporate branding and identity
  • Students will create a visual branding identity guide with graphic layout software
  • Students will design and create corporate identity elements

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