Why Use Instagram? It is not a secret that the younger generation is hooked on social media. According to recent statistics, 59% of "Instagrammers" in the U.S. are under 30! In this first of four lessons in the PBL on Vertical Ads: Instagram Stories for Business, students will explore the Instagram's potential social media reach.
Young people are the users of social media platforms like Instagram and Facebook. What do students know about Instagram? Do students know about the potential of social media to reach beyond the friend zone? In this lesson students will learn about the components, history and some ways that business may use Instagram in business.
An Instagram account is needed. Instagram is best accessed on a smart phone, but can be accessed on a computer via the internet for the lessons in this PBL.