Instagram: The New Social Media Frontier


Why Use Instagram? It is not a secret that the younger generation is hooked on social media. According to recent statistics, 59% of "Instagrammers" in the U.S. are under 30! In this first of four lessons in the PBL on Vertical Ads: Instagram Stories for Business, students will explore the Instagram's potential social media reach.



Young people are the users of social media platforms like Instagram and Facebook. What do students know about Instagram? Do students know about the potential of social media to reach beyond the friend zone? In this lesson students will learn about the components, history and some ways that business may use Instagram in business. 

An Instagram account is needed. Instagram is best accessed on a smart phone, but can be accessed on a computer via the internet for the lessons in this PBL.

Lessons in this Project:
1-Instagram the New Social Media Frontier
2-Social Media Careers and the LinkedIn Profile
3-Creating Content for Instagram
4-I am a Social Media Content Creator

Teacher Note:

  • Internet Access
  • Smart phone (optional for the first lesson)
  • Colored Pencils or Paper Markers
  • White Board Markers
  • Paper
  • Rulers
  • White board, poster board or butcher block paper

Lesson Times

5 Minutes
2 Class Periods

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
K-12 Subjects
  • Technology Education
  • Visual Arts & Performing Arts
    • Visual Arts
Grade Levels
  • 9
  • 10
  • 11
  • 12

Standards and Objectives


California's 2013 CTE Standards (1)

Related Instructional Objectives (SWBAT...)

  • make an informed analysis of Instagram as a social media platform for business.
  • create a story and hand drawing of an Instagram post.
  • name the visual parts of Instagram and discuss how Instagram works.

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