It's In The Bag!


Industries / Subjects / Grades

Industries / Pathways
  • Marketing, Sales, and Services Marketing, Sales, and Services
    • Professional Sales
Grade Levels
  • 9
  • 10
  • 11
  • 12


With the students background knowledge about customers and their needs, students will understand the background of shopping bags and the purpose they serve in a retail environment. Students will understand that a shopping bag is a marketing tool. They will use that knowledge to create their own shopping bag.

Standards and Objectives


California Academic Content Standards (1)
California's 2008 CTE Standards (2)

Related Instructional Objectives (SWBAT...)

  • Students will understand the background and marketing significance of shopping bags.
  • Students will use their prior knowledge about customer needs and desires to drive their decisions about the retail industry and specifically shopping bags.
  • Students will create their own shopping bag for a specific retailer or organization and target customer.

Lesson Time

1 block class period
100 Minutes

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