Let's Do a SWOT analysis and Gather Data!



This will be the second lesson of the Entrepreneurship Unit. The unit project is writing a business plan for a catering business (2 person team), The first lesson "Let's Start a Catering Business" is also available at CTE Online.

In this lesson, students will continue working on their project, learning to do a SWOT analysis and describing the products and services that the catering company will offer.

The projected unit lessons:

Day 1 -Introduction and importance of a business plan, rough draft of goals, objectives and mission statement

Day 2 - (This lesson) Create a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and gather data

Day 3 - Description of our products and service, conducting marketing research, developing a marketing strategy and identifying potential customers

Day 4 - Determine start-up cost and operating expenses

Day 5 - Create final draft of business plan.

Day 6 - Present plans (assessment)

Note to instructor : I usually invite a representative from our local SBA office to spend a day speaking to my students (they're usually eager to do so) about what their agency has to offer to businesses, which adds one more day to the unit. . Also, I ask if the SBA advisor can be there when they present their plans, and enlist his/her help in grading the project - it increases the motivation of the students, knowing they well be graded by a "real-world " professional.

Lesson Time

one class period
55 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Hospitality, Tourism, and Recreation Hospitality, Tourism, and Recreation
Grade Levels
  • 9
  • 10
  • 11
  • 12

Standards and Objectives


California's 2008 CTE Standards (4)
California Academic Content Standards (2)

Related Instructional Objectives (SWBAT...)

  • !. Students will explain the importance of conducting a SWOT (Strength/Weaknesses/Opportunities/Threats) analysis as an integral component in planning a business.2. Students will lutilize different methods of gathering data to support a business plan.

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