Logos can evoke immediate associations with companies or specific products. Organizations and corporations use logos to identify themselves and set up brands. A logo should be unique, functional, and versatile. In this project, students evaluate sample logos and discuss color theory and design principles used in the logos. Students will plan, create, and build a logo for use in other publications, such as business cards, menus, or advertisements. Students review file formats, resolution, and image size and select appropriate settings for a variety of final product scenarios.
The instructor introduces the concepts of review and redesign. Through class discussion, students define review and redesign. Students develop class definitions and discuss steps or questions that will help in redesigning a product or logo. Students review their own work in reference to their goals, intentions and design constraints. Students will complete a final/redesigned product or logo for presentation to the class.
This is lesson 3 of 3 lessons. Lesson 1 is "Planning a Logo for Web Design," and Lesson 2 is "Building a Logo Using Adobe Illustrator."