Personal and Media Bias



This lesson introduces students to bias in both their own forms of communication and in the mass media. It demonstrates how choices are made in the presentation of information and that those choices can influence people and society. The decision of what to include and what to leave out is made all the time as media creators struggle to balance competing needs.


The Persuaders Viewing
90 Minutes
The Persuaders Discussion
30 Minutes
What Difference Does a Name Make?
60 Minutes
Bias and Bias Exercise
30 Minutes
Fact Checking Skill Building
60 Minutes
Personal Bias
60 Minutes
Constructing the Media
90 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment

Student Objectives / Goals


California's 2013 CTE Standards (1)
California Academic Content Standards (2)

Related Instructional Objectives (SWBAT...)

  • Understand and identify how bias is part of many information processes.
  • Recognize one's own biases.
  • Communicate in a way that delivers objective information.

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