Technology and the prevalence of connected devices enable advertisers to reach out to us individually more than ever. Companies spend huge sums of dollars marketing to us and because of a heightened sense of culture more and more advertisers are looking to expand markets based on cultural identity. This has led to both breakthroughs and controversy.
This is lesson three of four, and will focus on the importance culture plays in decisions we make, where we direct our dollars and how we have allowed companies to use our own experiences to increase brand awareness. Students will be expected evaluate video content and extrapolate meaning and the use of heritage to drive positive brand awareness.