Retail to E-Tail

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Introduction

Students will gain new knowledge of "e-tailing" which is an increasingly important way of doing business. The trend is growing and changing with advances in technology. E-Tailing allows retailers to increase their customer base; more customers mean more sales, and more sales mean more profit. This lesson will also help students to become confident e-tail consumers.

Lesson Time

3 class periods
3 Hours

Industries / Subjects / Grades

Industries / Pathways
  • Marketing, Sales, and Services
    • Professional Sales
Grade Levels
  • 9
  • 10
  • 11
  • 12

Standards and Objectives

Standards

California's 2008 CTE Standards (3)

Related Instructional Objectives (SWBAT...)

  • Students will be able to explain e-tailing
  • Students will identify elements to include on a retail web site
  • Students will understand why e-tailing is an important way for retailers to increase profits
  • Students will be able to identify different types of e-tailers
  • Students will navigate through a retail web site to become familiar with the e-tailing concept
  • Students will identify the advantages and disadvantages of shopping on-line
  • Students will create a poster highlighting their chosen web site contents

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