Social Media Careers and the LinkedIn Profile


Spending time on social media just got real. It's a job! Yes, you can get a job posting photos and video to Instagram. It's called Social Media Content Production. In lesson 2 of 4 of the Vertical Ads: Instagram Stories for Business PBL, students explore social media production, multimedia design and the variety of tools needed to do the job in the 21st century. In addition, students will open the doors to their future when they create their LinkedIn profile.


What is a social media content provider? It's more than just posting to Instagram. At the center of this lesson is what students need to know to launch a future career.  In this lesson, students explore the social media production job market, what's trending, professional software and online tools. 

In 2013, LinkedIn lowered its minimum member age limit to 16. This opens the door for high school students to begin their online professional presence. Students will create their profile by the end of this lesson.

Lessons in this Project:
1-Instagram the New Social Media Frontier
2-Social Media Careers and the LinkedIn Profile
3-Creating Content for Instagram
4-I am a Social Media Content Creator

Teacher Notes:

Lesson Times

Project (1 block)
104 Minutes
Group Work
55 Minutes
Independent Practice
55 Minutes
55 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
K-12 Subjects
  • Visual Arts & Performing Arts
    • Visual Arts
Grade Levels
  • 10
  • 11
  • 12

Standards and Objectives


California's 2013 CTE Standards (3)

Related Instructional Objectives (SWBAT...)

  • Use LinkedIn to locate industry insights, internships, jobs.
  • Research online job sites.
  • Create a LinkedIn profile.

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