How do we construct meaning beyond mere words? This lesson is part of a study in how context contributes to overall meaning and communication.
Semiotics, also called semiotic studies or semiology, is the
study of cultural sign processes (semiosis), analogy,
metaphor, signification and communication, signs and
Semiotics is the theory of signs - gestures, facial expressions, slogans, graffiti, music, body language, drawings, food, rituals, clothes, paintings, sculpture, poetry, design, and marketing, to name just a few examples.
This lesson is designed to give the students a better understanding of how images are contextual, and through that context, can derive meaning and influence ideas.
This lesson leads into a project where the students will work in pairs to create their own "Words" video piece. A simple video will be shot with a pocket camera, such as a good mobile phone camera or Flip camera, edited, and uploaded to the Internet for assessment (and our entertainment!). The main objective is to capture, present and ultimately communicate a diverse series of ideas through word types, symbols, signs, and experiences.