Understanding Corporate Identity and Branding



In this opening project students are introduced to the concept of corporate identity and will strive to develop an understanding of the differences between branding, identity and logo design through a short lecture and presentation. Students will then research examples of a brand of their choice and create a visual breakdown of its elements with Adobe Illustrator.

Materials Required:
Laptop with keynote, powerpoint
Computer lab with Adobe Illustrator, Internet Access
Color Printer

Lesson Time

5 Class Periods

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
Grade Levels
  • 11

Standards and Objectives


California English Common Core Standards (1)
California's 2008 CTE Standards (2)

Related Instructional Objectives (SWBAT...)

  • Develop an understanding of branding, corporate identity and logo design and the language used in marketing
  • Research and display branding elements and identify design elements used in the brand elements, logo and corporate identity assets

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