Understanding Corporate Identity and Branding

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Introduction

Overview:
In this opening project students are introduced to the concept of corporate identity and will strive to develop an understanding of the differences between branding, identity and logo design through a short lecture and presentation. Students will then research examples of a brand of their choice and create a visual breakdown of its elements with Adobe Illustrator.

Materials Required:
Laptop with keynote, powerpoint
Computer lab with Adobe Illustrator, Internet Access
Projector
Color Printer

Lesson Time

5 Class Periods

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
Grade Levels
  • 11

Standards and Objectives

Standards

California English Common Core Standards (1)
California's 2008 CTE Standards (2)

Related Instructional Objectives (SWBAT...)

  • Develop an understanding of branding, corporate identity and logo design and the language used in marketing
  • Research and display branding elements and identify design elements used in the brand elements, logo and corporate identity assets

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