Visual Merchandising and Display



This lesson introduces the importance of visual merchandising as a promotional strategy to attract potential customers and to aid in the sales and closing process.

The lesson and textbook explains the concepts of visual merchandising and display, and helps to identify the ways in which cultural and ethnic differences can impact visual merchandising. The lesson also presents the different types of displays and the key steps in display preparation and maintenance.

The lesson is connected with the textbook: Marketing Essentials, Glencoe McGraw-Hill, Copyright 2006, Woodland Hills, CA.

Lesson Time

Over two class blocks
200 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Marketing, Sales, and Services



California Academic Content Standards (3)
California's 2008 CTE Standards (11)

Related Instructional Objectives (SWBAT...)

  • Students will be able to:
  • Explain the concept and purpose of visual merchandising
  • Identify the elements of visual merchandising
  • Describe types of display arrangements
  • Understand the role of visual merchandisers on the marketing team
  • List the five steps in creating a display
  • Explain how artistic elements function in display design
  • Describe the importance of display maintenance

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