What is a Cinemagraphic?



In the opening lesson of this project, students are introduced to animated gif or what is best known today at the cinemagraph.

In this lesson, students get an overview of the animated gif, also known as the cinemagraphs and describe what they see.

The purpose of the lesson is to reinforce the language of graphic design through visual observation and to allow students to have an awareness of seeing.

First, the teacher shares the work of the creators of the cinemagraph, Jamie Beck and Kevin Burg. Then students form small groups, view cinemagraphs made by graphic designer and photographers and discuss the subtle changes made in a cinemagraph that make them so dynamic. Students are encouraged to deconstruct what they see.

After this review, students are introduced to the purpose and intention of this lesson as it relates to photography and graphic design.

Lesson Time

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
    • Performing Arts
    • Production and Managerial Arts
Grade Levels
  • 9
  • 10
  • 11
  • 12

Standards and Objectives


California English Common Core Standards (1)
California's 2013 CTE Standards (3)

Related Instructional Objectives (SWBAT...)

  • Students view various animated graphics, specifically animated gifs and cinemagraphs to give students some perspective on what cinemagraphs are and the tools used to create them.
  • In small groups, students will discuss cinemagraph construction and deconstruction.
  • Students will be aware of project components and expectations.

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