What is an Infomercial? Creating the Storyboard


What is an infomercial? To kick off the unit and grab the student's attention, students will view a familiar infomercial. During this lesson, students will study the formation of a professional infomercial through individual and group activities. This is lesson 1of 4 project based lessons.


In the opening lesson, students are introduced to examples of infomercials that use a contemporary structure and style to advertise their products. In addition, students will lay the foundation for their capstone project by completing a storyboard.

Lesson #1: How to create an Infomercial storyboard
Lesson #2: The Infomercial Script
Lesson #3: Filming the infomercial
Lesson #4: Infomercial Editing

Lesson Times

3 classes
48-52 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
K-12 Subjects
  • Visual Arts & Performing Arts
    • Visual Arts
Grade Levels
  • 8
  • 9
  • 10
  • 11
  • 12
  • Adult

Standards and Objectives


California's 2013 CTE Standards (3)

Related Instructional Objectives (SWBAT...)

  • Students will be able to demonstrate the correct structure of an infomercial.
  • Students will be able to create an infomercial storyboard.
  • Students will be able to identify key aspects of an infomercial.

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