What is an infomercial? To kick off the unit and grab the student's attention, students will view a familiar infomercial. During this lesson, students will study the formation of a professional infomercial through individual and group activities. This is lesson 1of 4 project based lessons.
In the opening lesson, students are introduced to examples of infomercials that use a contemporary structure and style to advertise their products. In addition, students will lay the foundation for their capstone project by completing a storyboard.