Your Brand Design - Designing Merchandise and Marketing Items

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This is the last of four lessons related to BRAND DESIGN. In this lesson, students will use Adobe Illustrator or Photoshop to design a helmet, uniform, and various marketing and merchandise items, such as a coffee mug, tee shirt, etc., incorporating their team's logo and brand concept they have created in lesson three.

Introduction

:: What is Sport Marketing? 

Sports marketing is a multi-billion dollar enterprise which uses sports, in any form, to help sell goods and services. This particular style of marketing is less about using a single strategy and more about using the content of sports to assist marketing efforts. 

Logos, uniforms, and brand concepts are essential to the image a team projects to their fan base.  Using and Marketing these images in the team uniform concept and various merchandise items is important to the economic commerce and growth of professional sport teams.  

Fans must relate to the logo, brand concept and image of their hometown team to buy and purchase fan sports wear and items ranging from tee shirts, hoodies, coffee mugs, travel mugs, key chains, etc.  Anything that can be printed or made with the team logo generates much need revenue.

It these culminating projects, students will assume the role of graphic designers and marketers to incorporate their fictional team logo to develop and create their team helmet, uniform concepts, and various types of merchandise items.

Lesson Times

Each class period based on 55 min.
4-6 Class Periods

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
K-12 Subjects
  • Technology Education
Grade Levels
  • 9
  • 10
  • 11
  • 12

Standards and Objectives

Standards

California's 2013 CTE Standards (2)

Related Instructional Objectives (SWBAT...)

  • Using a program such as Adobe Illustrator or Photoshop, students will apply the component steps and skills required to design and produce a team helmet/uniform (jersey) mock up to promote their sport team's marketing concept.
  • Using a program such as Adobe Illustrator or Photoshop, students will complete the component steps and skills required to design, edit, and produce various merchandise products to promote their sport team's marketing concept.

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