In this first of four lessons on Branding, Brand Identity, and Brand Concept Development, students will learn about the importance of initial basics of graphics and branding, fundamentals of design, layout and composition, color theory, and typography.
In these four lessons, students will explore the importance of Branding and the impact of marketing through the development of a fictional sports brand.
Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.
Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.
Branding represents a companies ability to market itself to a specific target audience with the mindset of providing trust, reliability, respect, and above all, their opportunity to increase the market value of their product or service.