Your Brand Story - The Basics of Branding


In this first of four lessons on Branding, Brand Identity, and Brand Concept Development, students will learn about the importance of initial basics of graphics and branding, fundamentals of design, layout and composition, color theory, and typography.


In these four lessons, students will explore the importance of Branding and the impact of marketing through the development of a fictional sports brand.

Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.

Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.

Branding represents a companies ability to market itself to a specific target audience with the mindset of providing trust, reliability, respect, and above all, their opportunity to increase the market value of their product or service.

Lesson Times

1 Class Period
55 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
K-12 Subjects
  • Visual Arts & Performing Arts
    • Visual Arts
Grade Levels
  • 9
  • 10
  • 11
  • 12

Standards and Objectives


California's 2013 CTE Standards (2)

Related Instructional Objectives (SWBAT...)

  • Students will create a logo using Illustrator or Photoshop by applying their understanding of basic graphic design related to layout and composition, color theory, typography and images.
  • Students will use a graphic organizer, along with their understanding of brand development, to create an original brand concept and logo using the applications, Adobe Illustrator or Photoshop.

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