Personality traits and proper attitude in the workplace are critical to the success of a sales associate. In a retail setting, those who possess specific personality traits will contribute to the business' success, as customers are drawn to a business where they enjoy interacting with it's employees.

Lesson Time

4 class periods
220 Minutes

Industries / Subjects / Grades

Industries / Pathways
  • Marketing, Sales, and Services Marketing, Sales, and Services
    • Professional Sales
Grade Levels
  • 9
  • 10
  • 11
  • 12

Standards and Objectives


California's 2008 CTE Standards (3)
California Academic Content Standards (1)

Related Instructional Objectives (SWBAT...)

  • Students will identify personality traits desirable for a career in sales
  • Students will assess personal qualities to determine if a retail career is an appropriate choice
  • Students will understand the importance of positive working relationships
  • Students will understand that personality characteristics are communicated to others through feelings, attitudes, behaviors and appearance
  • Students will recognize differences in personalities of coworkers and customers and learn to interact with people in the appropriate manner
  • Students will learn to resolve conflicts among coworkers, through practice of teamwork and interpersonal skills

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