Marketing - CTE Online Model

by CTE Online Admin

This course is designed prepare students for entry-level positions in marketing, advertising and/or public relations. The course will focus on the basic concepts of economics and the fundamentals of marketing. Students will learn to make realistic management decisions as they apply what they have learned in the classroom to realistic business simulations and other activities.
Integrated throughout the course are career preparation standards, which include basic academic skills, communication, interpersonal skills, problem solving, and workplace safety, technology and employment literacy connection to core academic standards.

From CALPADS: Intermediate Marketing (Concentrator)

This concentrator course content builds on Introduction to Marketing, Sales, and Service course content. Specialized programs of study in this field may include sports marketing, hospitality marketing, advertising or market research. Students demonstrate the acquisition of content through the development of marketing plans and campaigns.

Program Information
CTE Certification Elements
Standards
California's 2013 CTE Standards (26)
California English Common Core Standards (9)
California's 2008 CTE Standards (81)
California Academic Content Standards (38)
Competencies / Outcomes
  • Provide students with an opportunity to investigate different economic aspects of the American economy as it relates to marketing and advertising
  • Increase understanding of and insights into the role of America in the international market place.
  • Combine research and integrated academics that enable students to understand the crucial role that marketing and advertising play in the economy.
  • Increase awareness of the sociological and psychological variables that shape the consumer decision process.
  • Identify various ways to segment a consumer market.
  • Examine a target market before making marketing-related decisions.
  • Describe the scope of marketing.
  • Describe what business is and its basic functions.
  • Use the eight steps of the sales process on the job.
  • Explain the role and types of promotion and advertising.
  • Describe the Channels of Distribution.
  • Plan and implement a pricing strategy.
  • Explain the importance and function of marketing research.
  • Explain how businesses plan what products to produce and sell and how they position and manage these products.
  • Describe the different forms of business ownership and the associated risks.
Materials

Students will use a classroom textbook. Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need.

A variety of methods will also include handouts, LCD, computers, software, computer tutortials, and other specific equipments.

Recommended Equipment
  • Calculator
  • Lap-Top Computer
  • USB/Thumb Drive
  • Journal; Composition Book
  • Report Cover - Professional Portfolio
Units

Orientation

Students will be able to demonstrate understanding of course objectives. Students will be able to explain and practice classroom procedures and course expectations.

Classroom
3 Hours

Career Research

Students will be able to self assess, prepare a resume, apply for a job, and understand the importance of the employee performance evaluation. Students will recognize those behaviors and attitudes to retain a job.

Classroom
10 Hours
Lesson Plans

Interpersonal Communications and Leadership Skills

Students will develop interpersonal, communication, and leadership skills by use of the SCANS skills definitions and teamwork to encourage development of these atributes.

Classroom
3 Hours

The World of Marketing

After completing this unit, the students will be able to describe the scope of marketing and explain the economic value and benefits of marketing. In addition, they will be able to define what constitutes a market and identify key methods used to reach potential customers.

Additionally, there is a PBL project titled "Marketing Faux Pas!" In this series of 4 lessons, students will study International Marketing disasters, be introduced to proper International Market Research, conduct research on foreign countries and present their findings to a fictional Board of Directors of Legit Marketing Inc.

Classroom
10 Hours

Selling

After completing this unit, the students will be able to use the eight steps in the sales process and explain the techniques that are applicable to both retail and industrial selling. The students will be able to perform the functions of a cashier in a retail sales setting.

Classroom
20 Hours

Promotion

After completing this unit, the students will be able to explain the role of promotion and marketing and the purpose and types of advertising media. Students will be able to design, prepare, and maintain marketing displays.

Classroom
20 Hours

Business and Society

After completing this unit, the students will be able to identify U.S. consumer market trends and discuss the importance of international trade and the way the governments affect the marketing function. Students will also be able to identify demographic, geographic, and psychographic trends in the U.S. consumer market. Furthermore, students will be able to determine how a business can get involved in international trade.

Classroom
5 Hours

Distribution

After completing this unit, the students will be able to diagram the channels of distribution and explain the nature and scope of physical distribution. In addition, students will be able to describe the buying process and distinguish between purchasing agents and buyers.

Classroom
8 Hours

Skills for Marketing

After completing this unit, the students will be able to define the personal skills needed in a successful marketing position, as well as, the interpersonal skills that are needed to deal with the relationships between marketing employees and their customers.

Classroom
20 Hours

Pricing

After completing this unit, the students will be able to use pricing terminology correctly and effectively and perform computations related to pricing theory and practice. Students will able to plan and implement a pricing strategy.

Classroom
5 Hours

Marketing Information Management

After completing this unit, the students will be able to discuss the importance of marketing research in planning and implementing a marketing strategy. In addition, students will be able to describe the four important areas of marketing research and describe the five steps in conducting market research.

Classroom
10 Hours

Product and Service Management

After completing this unit, the students will be able to identify the product life cycle, along with the planning, forecasting or marketing the products at all stages in the product life cycle.

Classroom
5 Hours

Financial Services

After completing this unit, the students will be able to identify and plan for the capital needs of a proposed business by developing a well thought out financial section to a business plan. The students will be able to describe the purpose of preparing financial documents and be able to determine the start-up costs for a business.

Classroom
5 Hours

Economics

After completing this unit, the students will be able to explain what an economy is, identify the factors of production needed to create goods and services. They will also be able to list the three basic economic questions that must be answered by all economies.

Classroom
10 Hours

Business Ethics and Social Responsibilities

After completing this unit, the students will be able to discuss business ethics and areas in which businesses have social responsibility.

Classroom
6 Hours

Information Technologies

After completing this unit, the students will be able to list the major ways computers are used to save business money, identify various types of computers, discuss the functions of basic pieces of computer hardware and be familiar with business software.

Classroom
5 Hours

Human Resource Essentials

Students will learn the essentials of human resource, including employee retention techniques and its role in business risks.

Classroom
35 Hours

Public Speaking

Explain to the students that in almost every job you will need to know how to speak in front of a group, it could five or five hundred. Show this you-tube on public speaking. This unit will go over five different types of presentations.

http://www.youtube.com/watch?v=whTwjG4ZIJg

Classroom
6 Hours
Lesson Plans