This course is designed prepare students for entry-level
positions in marketing, advertising and/or public relations. The
course will focus on the basic concepts of economics and the
fundamentals of marketing. Students will learn to make realistic
management decisions as they apply what they have learned in the
classroom to realistic business simulations and other
Integrated throughout the course are career preparation standards, which include basic academic skills, communication, interpersonal skills, problem solving, and workplace safety, technology and employment literacy connection to core academic standards.
This concentrator course content builds on Introduction to Marketing, Sales, and Service course content. Specialized programs of study in this field may include sports marketing, hospitality marketing, advertising or market research. Students demonstrate the acquisition of content through the development of marketing plans and campaigns.
|Occupation Name||Occupation Code|
|Advertising and Promotions Managers|
|Sales Managers Bright Outlook|
|Wholesale and Retail Buyers, Except Farm Products Green|
|Public Relations Specialists|
Students will use a classroom textbook. Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need.
A variety of methods will also include handouts, LCD, computers, software, computer tutortials, and other specific equipments.
Students will be able to demonstrate understanding of course objectives. Students will be able to explain and practice classroom procedures and course expectations.
Students will be able to self assess, prepare a resume, apply for a job, and understand the importance of the employee performance evaluation. Students will recognize those behaviors and attitudes to retain a job.
The lessons in this unit will consist of activities that teach the student how to write a portfolio for a student organization or for a future job.
The areas are:
Students will develop interpersonal, communication, and leadership skills by use of the SCANS skills definitions and teamwork to encourage development of these atributes.
After completing this unit, the students will be able to describe the scope of marketing and explain the economic value and benefits of marketing. In addition, they will be able to define what constitutes a market and identify key methods used to reach potential customers.
Additionally, there is a PBL project titled "Marketing Faux Pas!" In this series of 4 lessons, students will study International Marketing disasters, be introduced to proper International Market Research, conduct research on foreign countries and present their findings to a fictional Board of Directors of Legit Marketing Inc.
After completing this unit, the students will be able to use the eight steps in the sales process and explain the techniques that are applicable to both retail and industrial selling. The students will be able to perform the functions of a cashier in a retail sales setting.
After completing this unit, the students will be able to explain the role of promotion and marketing and the purpose and types of advertising media. Students will be able to design, prepare, and maintain marketing displays.
After completing this unit, the students will be able to identify U.S. consumer market trends and discuss the importance of international trade and the way the governments affect the marketing function. Students will also be able to identify demographic, geographic, and psychographic trends in the U.S. consumer market. Furthermore, students will be able to determine how a business can get involved in international trade.
After completing this unit, the students will be able to diagram the channels of distribution and explain the nature and scope of physical distribution. In addition, students will be able to describe the buying process and distinguish between purchasing agents and buyers.
After completing this unit, the students will be able to define the personal skills needed in a successful marketing position, as well as, the interpersonal skills that are needed to deal with the relationships between marketing employees and their customers.
After completing this unit, the students will be able to use pricing terminology correctly and effectively and perform computations related to pricing theory and practice. Students will able to plan and implement a pricing strategy.
After completing this unit, the students will be able to discuss the importance of marketing research in planning and implementing a marketing strategy. In addition, students will be able to describe the four important areas of marketing research and describe the five steps in conducting market research.
After completing this unit, the students will be able to identify the product life cycle, along with the planning, forecasting or marketing the products at all stages in the product life cycle.
After completing this unit, the students will be able to identify and plan for the capital needs of a proposed business by developing a well thought out financial section to a business plan. The students will be able to describe the purpose of preparing financial documents and be able to determine the start-up costs for a business.
After completing this unit, the students will be able to explain what an economy is, identify the factors of production needed to create goods and services. They will also be able to list the three basic economic questions that must be answered by all economies.
After completing this unit, the students will be able to discuss business ethics and areas in which businesses have social responsibility.
After completing this unit, the students will be able to list the major ways computers are used to save business money, identify various types of computers, discuss the functions of basic pieces of computer hardware and be familiar with business software.
Students will learn the essentials of human resource, including employee retention techniques and its role in business risks.
Explain to the students that in almost every job you will need to know how to speak in front of a group, it could five or five hundred. Show this you-tube on public speaking. This unit will go over five different types of presentations.