wendy mcelfish
2 years ago
Last Updated
1 month ago
Everyone has a favorite color but is there more to color then just our personal preference. We are surounded by colors all day, every day. Be it the clothing we wear, the advertisements we see, the street signs and even the color we paint our walls, colors are chosen for a reason and have an effect on our moods and senses.

Throughout the course of this project, students will learn the basics of the color wheel, understand the symbolism and effect of color in our world and in advertisement, create photoshop and photography projects which illustrate the students understanding of color theory and design an advertisment for a major company based on color theory.

Lesson #1: Students will learn about the color wheel and the symbolism behind each color.
Lesson #2: Students will create 4 photography/photoshop assignments using the basics of color theory.
Lesson #3: Students will learn learn about the use of color in advertisement and will create a photoshop project
Lesson #4: Students will design and create an origianl advertisment for a major company.

This project is brought to you by Wendy McElfish (CTE) with support from the CTE Online curriculum leadership team and detailed coordination provided by the Course Team Lead Gayle Nicholls-Ali.
Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
  • Marketing, Sales, and Services Marketing, Sales, and Services
    • Marketing

The Color Wheel and the Basics of Color Theory

Color Theory in Practice

The Psychology of Color

Making a Difference With Color