Amber Kraus
1 year ago
Last Updated
1 month ago
The four-lesson plan in "Consumer/Business Buyer Behavior" is designed for students to explore how understanding the different personality types can help an employee in a Business Setting or Retail Sales and Marketing Environment be more productive.

Students will learn what different characteristics Bosses, Customers and People have and how knowing this can help in interpersonal skills, selling and getting along with others. Students will study how these characteristics help in working with others, selling and communication in a business, in a retail environment, and in everyday life.

This project is brought to you by Amber Kraus with support from the CTE Online curriculum leadership team and detailed coordination provided by Team Lead Mina Greas.
Industries / Pathways
  • Business and Finance Business and Finance
  • Marketing, Sales, and Services Marketing, Sales, and Services
Grade Levels
  • 9
  • 10
  • 11
  • 12

Got Understanding? (CBB-4)

Got Clientele? (CBB-3)

Got Customer Sales? (CBB-2)

Got Personality? (CBB-1)