Erin Hall
5 years ago
Last Updated
1 month ago
This project takes students through a scenario where they act as “Bevron,” a corporation responsible for a massive oil spill. Students will study the persuasive techniques utilized in advertising, the science behind oil spills and other environmental disasters, and how to properly prepare an argument for your case using ethos, pathos and logos.

In addition to the Arts, Media & Entertainment CTE/STEM focus of the unit/project lessons, educators will find academic lessons in ELA and Science that supplement the primary core area of study.

This unit is brought to you by Erin Hall (CTE), Becky Brown (ELA), and Malina Olson (science) with support from the CTE Online curriculum leadership team and detailed coordination provided by the Course Team Lead Gregg Witkin.


Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
K-12 Subjects
  • English-Language Arts
  • Science
Grade Levels
  • 9
  • 10
  • 11
  • 12

Drilling into the Core of Advertising (CTE)

Advertising is What you Pay For, Publicity is What you Pray For (CTE)

The Best & Worst of Public Relations (CTE)

Bevron Builds a New Identity (CTE)

Deepwater Disaster: The BP Oil Spill (Science)

A Closer Look at Bioremediation (Science)

Bioremediation By Oil Eating Microbes (Science)

Pathos: Arguments Based on Emotion (ELA)

Ethos: Arguments Based on Character (ELA)

Logos: Arguments Based on Facts and Reason (ELA)

Understanding The Rhetoric of Corporate Identity (ELA)

CEO Video

CEO Video

When there is a mess, "Who you gonna call?" (Science)