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Students create a Public Service Announcement (PSA) video as if it is a "Message to the President," addressing an issue that they want to receive attention.

In doing so students research the necessary information for their script, including online and library resources, interviews with appropriate persons, and local connections. They create a detailed script and storyboard before shooting the video, and edit to add music, voiceover, images, and titles. Finished videos may be submitted for possible airing to local community broadcast channels, or to any online video competition.

Skills inherent in this project build competencies in occupations related to film and video production, a rapidly growing sector in the job market. A wide range of occupations require knowledge of video scripting, shooting, and editing.

Intro to PSAs
1 Class Period
1 - 2 weeks
Group/Script + Storyboard
1 - 2 weeks
Group/Shoot & Edit Video
1 - 2 weeks
Share/Discuss videos
2 - 3 Class Periods


Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
Grade Levels
  • 12

Advanced Digital Video Production PBL Model

Introduction to PSAs

PSA: Research/Interviews

PSA: Script & Storyboard

PSA: Finished video