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Students will define a target audience and tailor a school promotional video to meet the needs of that audience. Students will shoot, write, edit and export a video for a school website and DVD presenation. The finished product will be used at incoming student orientation meetings, community events and school website.

Professional organizations, such as corporations, hospitals and municipalities, promote their companies, products and industries with these types of videos. Students who master this unit will understand how video and message are developed to meet the needs of the organization.

Approximately 4 weeks


Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
    • Design, Visual, and Media Arts
Grade Levels
  • 12

Advanced Digital Video Production PBL Model

Defining the Audience

The Interview

B-roll shooting

Promo Video