CTE Online Admin
5 years ago
Last Updated
1 month ago
In their CTE class, students will come up with an invention or new tangible product that is socially responsible to be presented to an investors panel. In their ELA class, after learning about pathos, ethos, and logos, the students will conduct a deeper analysis of an advertisement campaign, website, or article, and then use their learning to inform the creation of their own advertisement or investment proposal. This will be a month long project and can be expanded to a longer timeframe.

Their culminating task will consist of a portfolio and presentation. The Investment Portfolio will include a logo, name of product, digital image of product, product description, webpage describing the charity and percentage, a 3-tier investment plan, survey, and a letter of introduction to the investors.

Their culminating project will be presented in front of their peers. Each student will theoretically receive 1 million dollars and can choose to invest different amounts to the products they want to invest in.

In addition to the CTE/STEM focus of the unit/project lessons, educators will find academic lessons in English Language-Arts that supplement the primary core area of study.

This unit is brought to you by Dawn Guest-Johnson (CTE) and Mike Godsey (ELA) with support from the CTE Online curriculum leadership team and detailed coordination provided by the Course Team Lead Gregg Witkin.


K-12 Subjects
  • English-Language Arts
  • Technology Education
Industries / Pathways
  • Arts, Media, and Entertainment Arts, Media, and Entertainment
  • Marketing, Sales, and Services Marketing, Sales, and Services
Grade Levels
  • 9
  • 10
  • 11
  • 12

New Media and Marketing (CTE)

Ethics and New Media (CTE)

Creating a Blog (CTE)

Interactive Advertising (CTE)

Using Pathos in Persuasion (ELA)

Using Ethos in Argument (ELA)

Using Logos in Advertisement (ELA)

Using Appeals for Ads or Investment Proposals (ELA)